Wal Mart targets new segment

Wal-Mart built its empire on enormous stores in suburbs and rural towns. But now the company wants to penetrate a new market, the nations dense cities. Over the past few years Wal-Mart has slowed the opening of superstores, from 132 in 2007 to just 49 in 2009. The company is looking to reach the metropolitan consumer by opening more efficient formats. They are talking about store of about 15000 square feet, maybe with drive through lanes. It just goes to show you that even if you are the biggest, a company must always be looking to expand and innovate.