What's goodwill worth for Volvo

Its hard to put a dollar amount value on the goodwill of a company. However, I am sure that China's Zheling Greely Holding Group Co. paid a pretty penny for just the brand equity when they purchased Volvo from Ford Motor Co at $1.8 billion. With China's growing market becoming larger than the U.S. its no wonder Zheling Greely wanted to get into the auto manufacturer segment. Ford is using some of the purchase proceeds to pay down a portion of their $23.5 billion debt. Ford is trying to shed non core brands and get down to their core products. They felt Volvo was a distraction to the rest of their manufacturing.